Cast your mind back to 2002 and, chances are, the predominant image that will pop into your mind is the UGG boot, otherwise known as the shoe version of a hangover.
It was a boot that gloried in being ugly, that left us all walking on the ankles, went soggy the second it rained and never recovered, but was so comfortable, we forgave it all those sins and determinedly carried on wearing them anyway (sometimes with mini skirts, which made absolutely no sense).
Well, that boot is back.
Last week, Alexa Chung announced her collaboration with the brand and, with that, sealed what the fashion world has been attempting to do for a good year now: she made UGGs viable again.
Now, for all the naysayers out there that remember 2002 and greet this with horror, I hear you.
Rebooting a shoe once known as ‘slag wellies’ hardly feels like a crowning moment for anyone. But this is where you are going wrong.
The return of the UGG outlet is actually good news for all of us, as half of Vogue’s editorial team has already discovered. How can you argue with Vogue? Answer: you can’t.
Sure, they may have lacked in obvious style, durability and any form of water-proofing, but that’s all changed with the launch of the UGG 2.0, which actually keeps water out, and a ‘luxe’ take on the classic that has a slimmer profile and promises to keep its shape. What is this if not magic and wizardry?
And let’s not forget that cheap UGGs are so far the only shoes to date that have managed to make wearing slippers to work legitimate, which is no small thing.
That’s basically why half the western world started wearing them in the first place and then didn’t take them off for the whole of 2002-2003.
You may scoff now, with your structured footwear that doesn’t collapse in on itself within a week of use, but come January and the New Year hangover, you’ll be grateful for that soft, fluffy lining that is capable of keeping the cold out like no other.
Besides, the return of the UGG UK is about more than just the boot itself anyway; it marks a bigger fashion movement that is going on this season: to bring back functional and wearable clothing that you might actually welcome putting on when you peel yourself out of bed in the morning.
See also the oversized everything, down-filled puffer jackets and sleeves so long they finish a good foot after your fingers do.
Casual observers could point out all these clothes can be hideously ugly too and that maybe that’s the real movement the UGG is a part of, but let’s ignore those dissenting voices and focus instead on the perks: fashion is being kind to us and giving us trends we actually want to wear, for once, and that’s something to be grateful for.